The reason why we have thought of the name PONTEVECCHIO66
The flood that hit Florence on 4th of November in 1966 is remembered as one of the most tragic events that have struck the city. The Arno River had never worried Florentines before because there was no reason to as the plates related to previous floods told.
But in 1966 people stopped to work and, with the help of volunteers and experts, immediately began to refurbish the city and all the economic activities.
In those days among all the artworks hit by the flood, one stood untouched: the Florentines’ sarcasm.
Some of the damaged trattorias posted boards showing some sarcastic text like “todays specialty is humid”. It is worth to remember some other boards posting “incredible discounts, prices under water level!”, “we sell unshrinkable fabric, already wet!”.
Thanks to the prompt answer of the people to the problem, Florence managed to get operational again in a few weeks as much as it needed to decor the city center for the imminent Christmas celebrations.
People of Florence managed to rise once again responding with proud to the devastating flooding wave.
Even Ponte Vecchio (Old Bridge), the symbol of the city, managed to resist the force of the water that touched lightly the higher part of the balustrade where tourists are used to lean out.
Egotempo, 50 years after this tragic event, wants to make a tribute to the city of Florence and its wonderful people. In this 50th flood’s anniversary we would like to introduce the Pontevecchio66 model.
A watch produced in limited series of just 50 numbered pieces. This Limited edition is dedicated to Florence and its inhabitants who, along with Ponte Vecchio, responded promptly to the fury of the Arno River!
Pontevecchio66 is now available for you, this watch received approval and praise of Florence 2016 Committee